T-shirts. Coffee Mugs. Jerseys. Face-paint. All these and more can be used to proclaim yourself the number one College Football fan. But all are illegitimate. For Dr Pepper's Fansville campaign, we created the first test for sports fans to prove how big a fan they truly are: The Big Fan Combine.
The events took place at the 2019 SEC and Big12 Conference Championship games, the College Football Playoff, and the College Football National Championship Game.
Fans lined up around the corner to put their fanaticism to the test.
Commentators watched from the sidelines and gave their thoughts on the action.
EVENT: DANCE CAM DANCE-OFF
Think you're the cheeriest cheerer in the cheering section? Prove it with the Dance Cam Dance-Off.
EVENT: The High-Five High-Jump
Real fans never miss a high-five opportunity - no matter how high the five.
EVENT: The Patty Flip
A Big Fan should be a master of the grill - able to flip even the heftiest of burger patties.
To immerse fans in Fansville, and to give them a prime Dr Pepper tasting opportunity, we created a hexagonal bar centered around the iconic Fansville water tower.
We dove deep into the history of Fansville to round out the immersive experience. For an even deeper dive into the history of Fansville (that we loved but couldn't fit at the event), click here.
CRedits:
ECD: Ryan Lehr
ACD's: Curtis Petraglia and Andrew Kong
Art Director: Andrew Forrest