BEHR came to use with a simple ask: help people pick a color for their next painting project. When the pandemic hit, this ask became much more complicated.
We solved it by inviting BEHR's followers on social to submit photos of their rooms that needed painting. Then, we created miniature versions of those rooms and painted them with BEHR paint, so people could see new colors on their walls without leaving their homes.
ECD: Ryan Lehr
CD's: Curtis Petraglia, Vincent Feliciano, Josh Cassidy
Art Director: Andrew Forrest
Director: Philipp Girke