Weave's all-in-one platform for small and medium-sized healthcare businesses seems to add to its long list of products and features by the day. So, how do you tie it all together in a way that's digestible, simple and entertaining enough to get a notoriously pragmatic target market on board?
Simple: you create an embodiment of the brand whose sole purpose is to show up and make life easier for healthcare practitioners and their teams. Introducing: The Stress Fairy.
Launch :60
"Canceled" :30
"Squatch-Con" :30
"Forgot My Card" :30
"Tony" :30
"Ghost Town" :30
"Unknown Caller" :30
"No Reviews" :30
CD: Jon Lee
AD: Andrew Forrest
Directors: Patrick Maravilla & Brandt Lewis