Fans love to make sports predictions online. The problem is, predicting the outcome of a game only guarantees one thing: you're going to jinx it.
So, following the success of the Jinxer story arc in Fansville, we took the Jinxer character to Twitter and Instagram for a PSA campaign during the College Football National Championship Game to warn people about the dangers of jinxing.
Full :60
:15 Launch Video
:06's
PSA Poster Instagram Stories
ECD: Ryan Lehr
CDs: Ross Cavin & Chris Adams
Art Director: Andrew Forrest